JERSEY CITY, N.J., October 27, 2016 (GLOBE NEWSWIRE) – SITO Mobile Ltd. (NASDAQ: SITO), a leading mobile engagement platform, announces a data partnership with Ayuda[x] Inc. to provide real- time mobile location data to advertising agencies and brand marketers making digital out-of-home (DOOH) and mobile media purchases and placements in the US. This partnership will enrich and extend the respective data assets, targeting capabilities, measurement and audience reach of both companies and is designed to increase revenues for both parties.
SITO Mobile’s owned-and-operated marketing platform provides access to more than 98% of U.S. mobile consumers via more than 200,000 of the most popular apps. Additionally, it feeds approximately 4.5 trillion monthly data points through its machine-learning algorithms – thus continuously improving its location-based audience targeting and real time delivery optimization.
Ayuda[x] has established the first fully integrated DOOH and mobile ad serving platform that utilizes real-time location data and allows ad inventory purchases to be based on historical and current location data and audience visitation. SITO Mobile will now provide Ayuda[x] with deeper analytics, audience insights and attribution in relation to DOOH campaigns so the company can optimize its DOOH inventory. Additionally, the data will provide the opportunity for broader mobile reach to Ayuda[x]’s DOOH supply-side partners and seamless integration and purchase of DOOH with mobile campaigns to enable cross-screen exposure.
Ayuda[x] is a marketing technology company that helps marketers target consumers by delivering ads to mobile devices and DOOH screens by analyzing massive geospatial datasets to understand where consumers are, where they have been, and where they are going. Ayuda[x]’s large and growing ad exchange of premium reserved DOOH/DPb media inventory is fed by its parent company, Ayuda Media Systems, which is used by the world’s largest OOH media sellers to process billions of dollars in OOH media globally.
At today’s DPAA 2016 Video Everywhere Summit, Andreas Soupliotis, CEO of Ayuda[x] commented “Our continued quest is to enable digital marketers to target a custom audience by understanding geospatial consumer patterns based on various data sources which are ingested by our DOOH ad platform. An important breakthrough is being able to incorporate real-time, location-based, mobile data into this process. By partnering with SITO Mobile, our ad platform will now be driven by SITO’s DMP.”
"Advertisers have the ability to improve their campaign performance when running mobile and fixed out- of-home media placements together on one common audience dataset.” said Mike Gamaroff, SITO Mobile’s SVP Channel Strategy. “This means that mobile advertisers can include digital placed-based media seamlessly as part of their campaigns to generate better performance, and outdoor buyers can measure the lift by including mobile retargeting as a regular feature on each campaign.
Gamaroff continued, "With the insights we now have with location data, SITO Mobile and Ayuda[x] are enabling marketers to plan mobile and out-of-home channels simultaneously since they both conform to the same audience movement patterns. As such, these two channels are best planned and bought in alignment with each other. The Ayuda[x] platform powered by SITO Mobile will bring this capability efficiently to market."
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit www.sitomobile.com.
Ayuda[x] is a marketing technology company that helps marketers target consumers based on where they are and places they have been. Ayuda[x] consists of a platform and a go-to-mobile market strategy. The full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange, a DOOH ad server, and a cross-screen DSP. Please see www.ayudax.com for more details.
This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, the Ayuda[x] business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions.
Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward- looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, sales growth, our reliance on brand owners and wireless carriers, the possible need for additional capital as well as other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
SVP Investor Relations
Silicon Alley Media