Keurig campaign

case study

Keurig creative
Mobile Creative
Keurig creative
DOOH Creative

Objective

Back to School: get all-nighter students to order Keurig coffee makers for back to school

Markets

Toronto, Montreal, Ottawa

Geofences

Universities

Impressions reported in

Mobile and COMB

Partners

Bell Media, Dynamic Outdoor, Keurig, Cellint, Adelphic, Factual


Data used for ad serving

Mobile exchange and cellular

Custom audience

Devices observed in universities during the first week of school

Ad Serving

Cross-screen retargeting: ads in targeted mobile apps and DOOH billboard retargeted based on device concentration


Van Houtte

case study

Van Houtte creative
Mobile Creative
Van Houtte creative
DOOH Creative

Objective

Van Houtte Relaunch: Get Costco consumers to buy Van Houtte coffee at their next visit

Markets

Toronto, Montreal, Ottawa

Geofences

Costco

Impressions reported in

Mobile and COMB

Partners

Bell Media, Dynamic Outdoor, Keurig, Cellint, Adelphic, Factual


Data used for ad serving

Mobile exchange and cellular

Custom audience

Devices observed in retail store geofences during month prior

Ad Serving

Cross-screen retargeting: ads in targeted mobile apps and DOOH billboard retargeted based on device concentration


TARGET REDcard campaign

case study

Target creative
DOOH Creative

Objective

Get moms who shopped at Target recently to sign up for a REDcard

Markets

Alburquerque, Atlanta, Milwaukee, New Orleans, Oklahoma City, Orlando, Pittsburgh

Geofences

Target retail stores in select markets

Impressions reported in

TAB OOH Ratings

Partners

Lamar, Haworth, AirSage


Data used for ad serving

Cellular

Custom audience

Female, 25-49, 1 kid+, observed in geofence at least two times in three prior months

Ad Serving

DOOH billboards retargeted based on device concentration

SportChek father's day campaign

case study

SportCheck creative
Mobile Creative
SportCheck creative
DOOH Creative

Objective

Competitive geo-conquest: get consumers who shopped at any sport retailer to take advantage of in-store father’s day specials.

Markets

Toronto

Geofences

SportChek, Sports Experts, Marks, etc

Impressions reported in

Mobile and COMB

Partners

Bell Media, Dynamic Outdoor, Touche, CellInt, Adelphic, Factual

Data used for ad serving

Mobile exchange and cellular

Custom audience

Devices observed at least two times in geofences during month prior

Ad Serving

Cross-screen retargeting: ads in targeted mobile apps and DOOH billboards retargeted based device concentration